8 Feb 2024
All stadiums are different, whether steeped in history or more modern marvels of architecture and engineering.
But which grounds should football fans be looking to tick off their bucket list the soonest? The team at Genting Casino has compared some of the world’s most famous stadiums on factors such as social media popularity and visitor reviews to find out.
What are the best stadiums overall?
1. Camp Nou (Barcelona, Spain) - 8.16 out of 10
Home to FC Barcelona, this iconic stadium tops the list with an impressive 3.6 billion TikTok views and over 2 million Instagram posts. With 7.7 million Google searches and a high review score of 4.6/5, it's a must-visit for football fans. The stadium’s tour cost is £16.29, offering great value for exploring one of the most celebrated stadiums in football history.
2. Anfield (Liverpool, England) - 7.76 out of 10
Anfield, the home of Liverpool FC, is renowned for its electrifying atmosphere. It has also garnered 2 billion TikTok views and 1.4 million Instagram posts. With a slightly higher review score of 4.7/5 compared to Camp Nou and 3.1 million Google searches, it is a significant landmark in English football. The tour cost here is £23.00.
3. San Siro (Milan, Italy) - 7.71 out of 10
This stadium is a symbol of Italian football heritage shared by AC Milan and Inter Milan. It has attracted 1.7 billion TikTok views, 1.4 million Instagram posts, and nearly 5 million Google searches. With a high review score of 4.7/5, it’s one of the best stadiums in Europe, though the tour cost is a bit higher at £25.73.
4. Santiago Bernabéu Stadium (Madrid, Spain) - 7.31 out of 10
This iconic stadium is the home of Real Madrid, one of the world's most successful football clubs. It has 1.7 billion TikTok views, 682,265 Instagram posts, and over 5 million Google searches. With a review score of 4.6/5, it's a top destination for football enthusiasts.
5. Wembley Stadium (London, England) - 7.27 out of 10
Known for hosting major matches, including the England national team's games, Wembley has 1.8 billion TikTok views and 1.4 million Instagram posts. With 6 million Google searches and a review score of 4.6/5, it's a true landmark in the world of sports.
The most popular stadium on TikTok - Old Trafford (4 billion views)
The stadium that has racked up the most views on TikTok is Manchester United’s home, Old Trafford, with a staggering 4 billion. Often referred to as "The Theatre of Dreams," it has been the home of Manchester United since it was built in 1910 and holds 74,000 people, making it the biggest club stadium in the country.
The most popular stadium on Instagram - Camp Nou (2.1 million posts)
Over on Instagram, the most popular stadium is the Camp Nou, with just over 2 million posts. The stadium is one of the most famous and revered in the world and has been home to Barcelona since 1957. It also has a massive capacity of just under 100,000 people, making it the biggest stadium in Europe.
The most searched stadium on Google - Camp Nou (7.7 million searches)
Camp Nou is also the most searched stadium on the list, with over 7.7 million searches last year. Throughout its history, Camp Nou has hosted numerous significant events. It was a venue for the 1982 FIFA World Cup, including the opening ceremony and semi-final matches and also hosted the 1999 Champions League final.
The stadium with the cheapest tour - Volkswagen Arena & MEWA ARENA (£6.86)
Two of these top 50 stadiums are tied as having the most affordable stadium tour, with both found in Germany. Volkswagen Arena is the home of VfL Wolfsburg, while the MEWA ARENA hosts 1. FSV Mainz 05. Both charge €8 for their stadium tours, equivalent to around £6.86.
What are the best stadiums in the UK?
1. Anfield (Liverpool, England) - 7.76 out of 10
Of the British stadiums, Anfield ranks the highest. Anfield is one of the world’s most iconic and historic football stadiums. It's renowned for its rich history and its passionate atmosphere on match days.
2. Wembley Stadium (London, England) - 7.27 out of 10
After coming fifth overall, Wembley takes second place for British stadiums. Wembley stands as a monumental and iconic structure in sports and entertainment. Known for its distinctive arch and huge capacity, it holds a special place in the heart of English football and beyond.
3. Old Trafford (Trafford, England) - 6.98 out of 10
The home of Manchester United in the Premier League, Old Trafford tops the chart in TikTok views with 4 billion and has 1.4 million Instagram posts. It also has a significant number of Google searches at 5 million, a review score of 4.6 out of 5, and an overall score of 6.98 out of 10.
4. St James' Park (Newcastle upon Tyne, England) - 6.61 out of 10
Newcastle United's home ground, St James' Park, has 97.2 million TikTok views and 395,621 Instagram posts. It has 2.8 million Google searches, a review score of 4.6 out of 5, and an overall score of 6.61 out of 10. The tour cost here is the lowest among the top five at £18.00.
5. Stamford Bridge (London, England) - 6.37 out of 10
Chelsea's home, Stamford Bridge, has 445.6 million TikTok views and 566,303 Instagram posts. With 3.5 million Google searches, a review score of 4.6 out of 5, and an overall score of 6.37 out of 10, it’s London’s highest-ranking club ground.
Methodology
We started by building a list of around 300 stadiums worldwide, including all in the top five divisions of England and the Champions League, and other notable stadiums that fell outside these criteria.
This was then narrowed down to a list of the top 50 based on Google search volume. Each of the top 50 was then ranked on the following factors, with each being given a normalised score out of 10 for each factor before an average of these was taken.
TikTok views
The number of views on TikTok videos that mention the stadium using hashtags as of January 17th, 2024.
Instagram posts
The number of Instagram posts that mention the stadium using hashtags as of January 17th, 2024.
Annual Google searches
The number of Google searches made for the stadium in 2023, according to Google Ads Keyword Planner.
Review score
Sourced from reviews left on Google Maps.
Tour cost
The cost for an adult tour of the stadium. These were all sourced from the club or stadium website, taking the cheapest option available. Any stadiums that don’t offer a tour scored zero for this factor.
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